As autonomous technologies increasingly optimise our world, it's worth pausing to make a few observations about this unfolding landscape:
What exactly are we gaining and what do we stand to lose, as we automate an ever-widening sphere of tasks and decisions?
The Appeal of a Frictionless Future
The promise of automation sounds noble – intelligent systems eliminating life’s drudgery so we can focus on more meaningful pursuits. No more wasted hours on boring chores or repetitive work. Intelligent algorithms and systems already schedule meetings, write code, drive cars, search the web, curate content feeds and reply to routine messages with personalised precision.
As I discussed in my last post, McKinsey conservatively estimates that Generative AI (across the 63 use cases they analysed) could add $2.6-$4.4 trillion in global economic value annually. That’s roughly equal to or greater than the United Kingdom’s entire GDP in 2021, which was $3.1 Trillion. They added that “this estimate ($2.6T-$4.4T) would roughly double ($5.2T-$8.8T) if we include the impact of embedding generative AI into software that is currently used for other tasks beyond those use cases.”
Opportunity Cost
The appeal is clear – convenient, optimised and maximised productivity.
Yet there are hints of subtle pitfalls too, visible mainly in the overlooked margins for now. Consistent logic fuels reliability but edges out creative randomisation; algorithmic personalisation provides useful customisation whilst quietly homogenising preferences within optimised boxes; standardised metrics promise benchmarks even whilst inadvertently incentivising conformity.
In our enthusiasm for optimised efficiency, are we inadvertently structuring human individuality out of the equation?
Iron Caged
Herein lies the paradox. As intelligent systems silently shape our preferences and streamline our decisions, the cumulative result may gradually nudge us toward behavioural homogeneity.
The "Iron Cage" is a concept introduced by Max Weber, a German sociologist widely considered to be one of the principal architects of modern social science, to describe the increased rationalisation inherent in social life, particularly in Western capitalist societies. Weber used this term to highlight the increasing rationalisation intrinsic to social life, especially in western capitalist societies. It shows how individuals are trapped in systems or organisations which operate on the principles of efficiency, rationality and control. The iron cage of rationality reflects the pressure that builds on us to act and behave in certain ways. It is presented to us as if that is the only beneficial strategy for us.
The iron cage concept powerfully captures how rationalising systems shape individual behaviors, through institutional pressure, towards standardised norms. When efficiency, consistency, and control become the dominant principles underpinning organisations and technology, they manifest as an "iron cage" that narrowly defines what behaviors and decisions are valued. Individual autonomy suffers in this cage of rationality.
As optimisation and automation permeate systems, diversity of thought and action begin to atrophy. Individuals feel mounting pressure to align with programmed standards that allow little deviation, simply to succeed within technological frameworks and bureaucratic structures. Those that resist find themselves locked out from opportunities and participation in the system. Individual expression, community values, and meaning beyond efficiency get crowded out of rationalised paradigms focused exclusively on optimisation calculations. In explaining the iron cage, Weber said that “modernisation creates hedonists without heart and specialists without spirit”.
The Iron Cage of Metricised Efficiency
As AI and intelligent systems are increasingly integrated into our capitalist structures today, we can draw parallels to this iron cage. Much like the rationalising forces that confined individuals under 20th century bureaucracy and organisation, present-day adaptive technologies optimise operations using automation, algorithms, and behavioral prediction. Individuals again face potential confinement - not by literal organisational walls but within efficient, calculated AI systems.
We already glimpse subtle effects in everyday tech. Personalised recommendations, by optimising our interests within algorithmic boxes, erode serendipity and celebrate uniformity. Dating apps nudge digital homogenisation of identity and self-expression in the quest for optimised matches. Each vignette reveals the early gravity of forces enabling homogeneity.
Moreover, the uncritical proliferation of metrics and benchmarks across fields like AI research and academia reflects a contemporary form of the "iron cage" – an arbitrary, self-reinforcing system that constrains creative freedom and codifies efficiency as an idol rather than a tool.
As Delip Rao observed in The Great AI Weirding, the AI Research community feels forced to compete on metrics like paper counts, GitHub contributions and dataset leaderboard rankings just to remain visible and employed in the field. Refusing to play these “games” means disappearing or becoming illegible to the system. Once these metrics reach a critical mass, they get codified into hiring qualifications and success benchmarks that are difficult to dislodge — no matter how arbitrarily these metrics began or how much disparate impact they enable.
These games are not just for the academics. Many AI industry labs have thresholds on H-Index for hiring, and your CV can get a desk reject because of it. Some sophisticated HR folks I worked with have unsophicatedly used publication counts and recency to filter the sea of applicants, even for the run-of-the-mill ML engineering research jobs. This unbridled productivity is not just in publishing papers. Today, your GitHub bathroom wall, your Kaggle ranking, and your Hugging Face leaderboard appearances can determine whether your resume will head to the bin or the hiring manager’s inbox.
However, there is a massive human cost to all of this. We, collectively as a community, are forced to play these stupid RL career games because if you refuse, you become illegible and, consequently, invisible to sources of physical, emotional, and intellectual sustenance. It’s like we are all trapped in vicious cycles of RL career games while hoovering up others in these cycles.
Once a critical threshold of people start playing these RL career games, these terrible metrics get elevated to some weird group fairness metrics for hiring/admissions/compensation decisions, no matter how inequitable these games are and how disparate the outcomes are. The metric has moved beyond convenience to something hard to root out. The terrible metric becomes tyrannical, and complaining about it makes you sound like someone who “blames the game for being a bad player”. Even if it was a game you never wanted to play, to begin with.
- Delip Rao, The Great AI Weirding
Here efficiency metrics transition from convenience to creed; from description to prescription. As decisions become increasingly dictated by metrics, behaviour that conforms to standardised, quantifiable ideals gets rewarded and creative deviation from the norm, simultaneously constrained. Human beings enslave themselves to the means they adopt in order to achieve those ideals and realise progress.
We gladly follow the conductor’s standardised lead, losing capacities to improvise our own riffs.
Preserving the Human Element
Looking at how automation and human ingenuity interact raises a lot of complex questions without clear-cut answers. Instead of oversimplifying or rushing to conclusions, the best way forward is to promote thoughtful discussion from different viewpoints. The questions raised aim to spark further thoughtful discussion, avoiding knee-jerk reactions in favor of nuanced solutions that support both human welfare and technological progress. With care and conscience, we can structure a future where ingenuity enhances rather than erodes individuality:
How might we design automated systems not to limit, but to enrich opportunities for human creativity and self-expression?
In an environment that increasingly nudges us toward pre-determined paths, how do we retain the value of heterogeneity?
How can we foster independent thinking and intellectual autonomy in business, government, academia and other sectors of society? What role might incentives, policies, education, hiring standards, organisational values and culture play?
What ethical guardrails could we build into AI systems to safeguard human judgment and dignity as core decision-making principles?
Rather than maximum efficiency, how can we introduce strategic friction and slack into automated workflows? What levels of flexibility, redundancy and space for interpretation might strike an optimal balance between order and adaptability?
Conclusion
As we automate an ever-widening sphere of tasks, we stand to gain immense convenience but lose something profound too - the seeds of human individuality. By increasingly optimising operations for consistency, prediction and control, we inadvertently create institutional pressures that reward homogeneity and punish deviation. Diversity of thought atrophies.
The solution lies not in abandoning progress but consciously preserving its counterweight - the human element with all its messy variability. This requires strategic friction - thoughtful pauses to evaluate what we gain and lose in pursuit of technological efficiency.
Progress by itself is hollow without the human spirit that imbues it with meaning. Our task ahead is upholding that spirit whilst benefiting from automation’s gifts.
Thanks for Reading,
Ary
Note: Observations Over Answers
This piece aims more to share curiosities than conclusions, observations rather than opinions. The intent is neither to condemn automation or its abundant benefits nor to amplify AI fears, but simply highlight subtleties at the margins that warrant ongoing observation as our sociotechnical environments evolve. Perhaps through sustained observation, we may gain wisdom on how to shape an automated age where efficiency and individual expression coexist in fruitful synergy. The possibilities at this intersection seem ripe for creative exploration.